For over a decade, I worked in finance. Every day, I saw businesses with incredible potential, but their operations told a different story. Teams were bogged down by bottlenecks, drowning in admin, and missing opportunities that should have been wins. Profitability leaked away not because of bad ideas, but because of inefficient systems.

That stuck with me. I realised that while strategy sets the vision, operations determine whether a business thrives or just survives. All too often, great businesses were being held back by the weight of their own processes.